Evolving the Olympic brand

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Official home of the IOC. Find the latest news and featured stories, information about IOC members plus Olympic principles, values and legacy.

IOC Unveils the Latest Evolution of its Brand Identity, Olympic Games Brand Identity

PDF) Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement

New 2028 Olympic logo tries to please everyone (and fails)

Jacky) Winter is coming - OMGLORD

Evolving the Olympic brand

The Evolution of Olympic Torch - Design Swan

Logo of the Day - QBN

Evolving the Olympic brand

The Evolution of Olympic Torch - Design Swan

IOC releases first visual identity to bolster Olympic brand's core values, ET BrandEquity

900+ Flags ideas ww1 airplanes, heraldry design, army ranks

Simon Cook posted on LinkedIn

The book “The amazing evolution of the olympic torch design” – Olympic Aid and Sport Promotion Project