Evolving the Olympic brand
Official home of the IOC. Find the latest news and featured stories, information about IOC members plus Olympic principles, values and legacy.
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IOC Unveils the Latest Evolution of its Brand Identity, Olympic Games Brand Identity
![](https://i1.rgstatic.net/publication/337815011_Analyzing_the_Roles_of_Country_Image_Nation_Branding_and_Public_Diplomacy_through_the_Evolution_of_the_Modern_Olympic_Movement/links/5deba6e792851c836469c831/largepreview.png)
PDF) Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement
![](https://cdn.mos.cms.futurecdn.net/RdzxqD5RgJWHccQAVDQ3Lm-1200-80.jpg)
New 2028 Olympic logo tries to please everyone (and fails)
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Jacky) Winter is coming - OMGLORD
Evolving the Olympic brand
![](https://img.designswan.com/2009/Design/torch/6.jpg)
The Evolution of Olympic Torch - Design Swan
![](https://techcrunch.com/wp-content/uploads/2023/11/reddit-logo-before-and-after.png)
Logo of the Day - QBN
![](https://i.ytimg.com/vi/VlwlhDdmTac/maxresdefault.jpg)
Evolving the Olympic brand
![](https://i.pinimg.com/736x/ac/f9/05/acf9059fa3d12384b2567b72cc926362.jpg)
The Evolution of Olympic Torch - Design Swan
![](https://etimg.etb2bimg.com/thumb/msid-94526577,imgsize-307096,width-1200,height=765,overlay-etbrandequity/marketing/ioc-releases-first-visual-identity-to-bolster-olympic-brands-core-values.jpg)
IOC releases first visual identity to bolster Olympic brand's core values, ET BrandEquity
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900+ Flags ideas ww1 airplanes, heraldry design, army ranks
Simon Cook posted on LinkedIn
![](http://www.olympictorchcollection.com/wp-content/uploads/2020/06/copertina.jpg)
The book “The amazing evolution of the olympic torch design” – Olympic Aid and Sport Promotion Project