Kohl's to Expand Home Goods Section – Visual Merchandising and Store Design
Kohl’s (Brookfield, Wis.) is expanding its home goods category by 40% in both its stores and website, according to a press release by the company. The company says this change is in effort to become a “destination” for home goods with affordable prices for customers. The expanded category will include art, decor, lighting, pet supplies and storage. This is despite a 6.3 percent decline in furniture and home goods sales in February, according to RetailDive. “As part of Kohl’s broader strategy to drive growth, we identified a real opportunity in home, and we’ve been thoughtfully building the category to position ourselves as a destination for home goods. We’re incredibly encouraged by initial customer response to our home decor assortment, and we see Kohl’s becoming a more formidable player in the home business,” Nick Jones, Chief Merchandising and Digital Officer at Kohl’s said in the press release.
Kohl's Can't Find Relief From Investor Pressure - WSJ
Kohl's Is Testing And Learning At Its New Concept Store In Tacoma
More Retailers Are Rolling out Small-Format Stores - Urban Land
Kohl's Just Announced Plans to Open New Smaller Stores — Best Life
More Retailers Are Rolling out Small-Format Stores - Urban Land
Kohls: What Products to Buy There and Which to Skip
Kohl's is plotting changes to its store layouts. Here's what to
Ho-Ho-Ho. Home moves to the forefront in Kohl's holiday reset
Kohl's announces new store layout in latest attempt to improve sales
Why are shop-in-shops on the increase? - Insider Trends
How Kohl's Will Navigate the 2023 Back-to-school Season
Keeping Up With Kohl's - Retail & Restaurant Facility Business
How Kohl's Will Navigate the 2023 Back-to-school Season
Kohl's taking a fresh approach to home merchandising in new
Kohl's Expands Home Assortment 40%, Seeks to Become Seasonal Décor