FRONT OFFICE SPORTS: Female Fans Help Push Cyber Week Sports Apparel Sales — Fanatics Inc
$ 25.99
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![](https://images.squarespace-cdn.com/content/v1/5ff494b9931735466ce28d5b/1611847482937-78E72A868W3WMY53GQ0M/FOS+LOGO.jpg)
There was basically one approach toward marketing licensed team apparel to women over the last couple decades: shrink it and pink it. Fanatics, the Florida-based company which has partnerships with every major U.S. sports league, ditched that route…
![](https://images.squarespace-cdn.com/content/v1/5ff494b9931735466ce28d5b/73be227d-e6b9-48af-950d-86cac81646c3/_1DX0569.jpg)
FRONT OFFICE SPORTS: Female Fans Help Push Cyber Week Sports
![](https://images.squarespace-cdn.com/content/v1/5ff494b9931735466ce28d5b/1611847482937-78E72A868W3WMY53GQ0M/FOS+LOGO.jpg)
FRONT OFFICE SPORTS: Female Fans Help Push Cyber Week Sports