Hurley Family Unveils New Brand With Surf Star
![](https://apparelnews.media.clients.ellingtoncms.com/img/photos/2020/08/27/florence_001_t600.jpg?4326734cdb8e39baa3579048ef63ad7b451e7676)
John John Florence, a two-time world champion surfer, recently announced that he was starting a new brand called <strong>Florence Marine X</strong>. Scheduled to launch for Spring 2021, Florence Marine X will offer men’s apparel, board shorts, wet suits and other categories.
![](https://boardridingstorageus.blob.core.windows.net/images/gallery/Gal_1198-winner_23TaghazoutQS_9446_DamienPoullenot.jpg)
Boardriding, News
![](https://shop-eat-surf.com/wp-content/uploads/2023/05/Dane-Sierra_Scott-Madison_Bradie-Shemke_Brenden-Poblete_Bryan-House_MaxJolliffe_Ross-Pruitt_Casey-Snyder_Hurley25Anniversary-400x284.jpeg)
Hurley Details Expansion Plans as it Prepares to Celebrate 25 Years
![](https://assets-mr-mag-com.s3.amazonaws.com/2020/02/Hurley_Retail-scaled.jpg)
BLUESTAR ALLIANCE MOVES FORWARD WITH PLANS FOR HURLEY - MR Magazine
![](https://www.southcoastregister.com.au/images/transform/v1/crop/frm/38rAid9dPbZiZGpKNJzrreW/33e4db77-7be6-4652-ab18-120fc0fb4ef2.jpg/r386_515_4549_3286_w4928_h3280_fmax.jpg)
Russell Bierke claims Surfing Australia's prestigious Heavy Water Award, South Coast Register
![](https://mma.prnewswire.com/media/1990226/Hurley_Logo.jpg?p=facebook)
Hurley x NASCAR Collaborate to Launch Line of Beach and Surf Apparel
![](https://apparelnews.media.clients.ellingtoncms.com/img/news/tease/2020/08/25/santos_082420_aa_007_r100x80.jpg?144a9619b7b2d55e12d8b619b3e5adb91a2095fa)
Latest stories California Apparel News
![](https://upload.wikimedia.org/wikipedia/commons/f/fd/Triple_H_November_2017.jpg)
Triple H - Wikipedia
![](https://i0.wp.com/thecitylife.org/wp-content/uploads/2022/02/0e1b3312-1a61-cbb4-7ce0-8615cb997e3f.png?fit=600%2C399&ssl=1)
City Life Org - Men's Draw Down to Quarterfinalists at Hurley Pro Sunset Beach Presented by SHISEIDO
![](https://shop-eat-surf.com/wp-content/uploads/2022/11/Screen-Shot-2022-11-11-at-10.34.16-AM-1080x673.jpg)
Hurley Celebrates 2022, Sets Sights on Expansion
![](https://storage.googleapis.com/thehundreds/media/2014/07/the-son-of-bob-hurley-1.jpg)
LIFE AS THE SON OF BOB HURLEY - The Hundreds
Canada's surf prodigy Erin Brooks is pushing the sport to new heights ahead of the Olympics - The Globe and Mail
![](https://www.boardsportsource.com/wp-content/uploads/2020/01/Hurley-boys-copy.jpg)
EXCLUSIVE Interview: New Hurley EMEA Ownership - Boardsport SOURCE
![](https://i0.wp.com/freesurfmagazine.com/wp-content/uploads/2015/02/hic-lahaina.jpg?fit=750%2C400&ssl=1)
HIC Grand Opening on Maui – Freesurf Magazine
![](https://agenccanada.ca/wp-content/uploads/Hurley.png)
Hurley AgenC Canada