Fashion retail brand Van Heusen expands into women's innerwear
![](https://perfectsourcing.net/wp-content/uploads/2018/10/Women-Innerwear.jpg)
Indian fashion retail brand Van Heusen is venturing into women's innerwear market in a big way
Latest Fashion, Apparel, Textile and Technology News
Van Heusen, operated by India-based Aditya Birla Fashion and Retail Ltd. (ABFRL), launched a new innerwear range for women earlier this week on September 18, 2018 in Kolkata. Notably, Van Heusen had introduced its maiden innerwear and athleisure assortment two years back in 2016 but it was only for men.
![](https://www.maximizemarketresearch.com/wp-content/uploads/2019/08/Indian-Womens-Wear-Market-2.png)
Indian Women's Wear Market: Industry Analysis and Forecast 2030
![](https://media.fashionnetwork.com/cdn-cgi/image/fit=cover,width=600,height=600/m/230e/ed34/786c/c9b5/e96d/bc36/6aaa/f66e/19f5/7491/7491.jpg)
media.fashionnetwork.com/cdn-cgi/image/fit=cover,w
![](https://www.indiaretailing.com/wp-content/uploads/2018/08/Pic-1-Van-Heusen-Innerwear-collection-1.jpg)
Van Heusen Innerwear: Built on fashion and innovation - India
![](https://img.yumpu.com/62060599/1/500x640/lingerie.jpg)
Lingerie
![](https://indiannewz.files.wordpress.com/2023/03/celebrityzumbainstructorsuchetapal.jpg?w=1120&h=1680&crop=1)
Van Heusen Innerwear & Athleisure expands its footprint in South
![](https://img.businessoffashion.com/resizer/zJTLYmZ_1fkpFhZUFB2FC3kWHes=/1800x1800/filters:format(jpg):quality(70):focal(914x434:924x444)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/FAE3MFP3PVFDDCOGJ7CRWBI7KI.jpg)
How to Keep Employees Happy After a Merger
![](https://www.dfupublications.com/images/2023/03/30/Van%20Heusen_large.jpeg)
Van Heusen: Expands footprint in Innerwear & Athleisure
![](http://www.franchisedeal.in/assets/images/brand-img/vhiw1.jpg)
VanHeusen Innerwear Franchise Business Opportunities in India
![](https://lacenlingerie.com/wp-content/uploads/2019/11/Enamor-3-950x411.jpg)
21 INNERWEAR BRANDS THAT ARE RULING THE EBO GAME!
Van Heusen Expands Offline Presence, Opens Women's Exclusive
![](https://media.fashionnetwork.com/m/c6bd/d77d/e917/2066/a69d/fb94/4fb8/e890/cda0/364b/364b.jpg)
Van Heusen eyes expansion to tap innerwear, athleisure market
![](https://indian-retailer.s3.ap-south-1.amazonaws.com/s3fs-public/2024-03/image%20%281%29_7.jpg)
Van Heusen Expands Offline Presence, Opens Women's Exclusive
![](https://www.imagesbof.in/wp-content/uploads/2023/10/Van-Heusen-Weddings.jpg)
Van Heusen launches wedding collection