Fashion retail - what's the difference between a size 10 and a size 10? - Personalisation Tech specifically designed for Fashion Retail
![](https://i0.wp.com/www.myholm.com/wp-content/uploads/2018/07/Size10-Boden-vs-DP-front.jpg?fit=640%2C640)
Size is important, but it is second to body shape in the factors that will result in a customer visiting the cash register or keeping an online purchase.
![](https://i0.wp.com/www.myholm.com/wp-content/uploads/2018/07/Size10-Boden-vs-DP-front.jpg?fit=640%2C640)
Fashion retail - what's the difference between a size 10 and a size 10? - Personalisation Tech specifically designed for Fashion Retail
![](https://i1.wp.com/www.myholm.com/wp-content/uploads/2016/12/HOLM-logo-final.jpg?fit=1665%2C648)
Fashion retail - what's the difference between a size 10 and a size 10? - Personalisation Tech specifically designed for Fashion Retail
![](https://i0.wp.com/www.myholm.com/wp-content/uploads/2018/07/Size-10-dress.jpg?resize=640%2C512&ssl=1)
Fashion retail - what's the difference between a size 10 and a size 10? - Personalisation Tech specifically designed for Fashion Retail
![](https://i0.wp.com/www.myholm.com/wp-content/uploads/2018/07/Size-10-Boden-vs-BP-side.jpg?resize=633%2C633&ssl=1)
Fashion retail - what's the difference between a size 10 and a size 10? - Personalisation Tech specifically designed for Fashion Retail