Problems at Planet Fitness (PLNT) - by Edwin Dorsey

Planet Fitness (NYSE: PLNT — $7.43 billion) is the leading franchisor of low-cost gyms in the United States. The company’s low price point, as little as $10/month, convenient 2,000+ locations, and branding as a “judgment free zone” have been a hit with consumers. Planet Fitness has also been a hit with investors, shares are up ~350% since the company’s August 2015 IPO propelled by a growing franchise base that’s nearly doubled from 1,066 in 2015 to 2,091 franchised gyms today. At ~40x forward earnings, investors believe the franchise network is healthy and has room to grow. The Bear Cave doesn’t.

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