The Year Ahead: Gender-Fluid Fashion Hits the High Street

Gender-fluid fashion will gain greater traction in mainstream markets as brands and retailers reflect changing consumer attitudes towards gender, propelled by Gen-Z. Shifts will materialise in product design and marketing along with in-store and online shopping.

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The Year Ahead: Gender-Fluid Fashion Hits the High Street

Dandies rebelled against social, gender and fashion norms for 200