From LeBron James on 2003 NBA draft night to David Beckham and Lewis Hamilton, how athletes' fashion influence evolved with social media

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Today, sportsmen such as LeBron James, Neymar and Lewis Hamilton are as likely as musicians and actors to be fashion influencers.
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
The 2003 National Basketball Association (NBA) draft is widely considered to have had the most talented collection of college and high-school players ever to enter the world’s top professional basketball league. Four future hall-of-fame players were selected in the top five picks that night: Chris Bosh, Dwyane Wade, Carmelo Anthony and the No 1 pick, LeBron James, the 18-year-old phenomenon from Akron, Ohio.

From LeBron James on 2003 NBA draft night to David Beckham and

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From LeBron James on 2003 NBA draft night to David Beckham and Lewis Hamilton, how athletes' fashion influence evolved with social media