Branding 101: The Fundamentals of Branding - International Brand Equity - IBE
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This guide will teach you how to understand branding and teach you how to build a strong, memorable, and respected brand for your company.
A brand is the way that you want to be seen by your customers. It can feel like a difficult process to create a standout brand, but it doesn't have to be. Building a great brand starts with knowing yo
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The Strategy of Global Branding and Brand Equity - 1st Edition - Alvin
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PDF) Sources of brand equity for online companies
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Brand Equity Strategy: A Schematic