Gen Z have brilliantly rebranded the 'wife beater' white vest

White vests, or 'wife beaters', are having a moment, but with connotations of violence, Gen Z have perfectly rebranded it to 'wife pleaser'.

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Gen Z Cancels 'Wife-Beater' For 'Wife-Pleaser' Name For Tanks Tops

Gen Z Cancels 'Wife-Beater' For 'Wife-Pleaser' Name For Tanks Tops

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The 'wife pleaser' — why white tank tops are having a renaissance

Gen Z Cancels 'Wife-Beater' For 'Wife-Pleaser' Name For Tanks Tops

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The 'wife pleaser' — why white tank tops are having a renaissance