Muji - The Global Strategy Behind The Japanese No-Brand Brand – Martin Roll

Muji is a global Japanese retail company offering household, furniture, clothing and food products based on a philosophy of functional, quality design with a Japanese minimalistic aesthetic at reasonable price. The business, brand and retail strategy behind Muji and its ambitious global expansion towards 2030

Muji The Global Strategy Behind The Japanese No Brand Brand PDF

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MUJI: Is Japan's Brand-less Brand Taking Over the World

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market.

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