Glossy Pop Newsletter: De-influencing is TikTok's response to

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After years of telling you what to buy, content creators and regular consumers on TikTok have decided to flip the script and tell you what not to buy — and they're calling it "de-influencing." The hashtag #deinfluencing has 21.4 million views and has increased in popularity even in the past week.

Sara Spruch-Feiner (@sarajanenyc)

inside the rhode launch party 🍩#rhode #haileybieber #skincare

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Glossy Pop Newsletter: De-influencing is TikTok's response to

Glossy Pop Newsletter: De-influencing is TikTok's response to

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Daniel Dollow on LinkedIn: Glossy Pop Newsletter: De-influencing

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Rachel Arthur (@rachel_arthur) / X

Sara Spruch-Feiner (@sarajanenyc)