H&M defends marketing lingerie with fake models
![](https://apiwp.thelocal.com/cdn-cgi/image/format=webp,width=855,quality=75/https://apiwp.thelocal.com/wp-content/uploads/2011/12/e0dd1009dfd20b270ec9c6316d61fe891ec54451c2e68113ce0d443e4cd85046.jpg)
Swedish clothing retailer H&M has defended its use of computer-generated bodies adorned with the heads of real models in order to sell swimwear and lingerie.
![](https://img.buzzfeed.com/buzzfeed-static/static/enhanced/terminal05/2011/12/6/12/enhanced-buzz-22526-1323191706-42.jpg?downsize=900:*&output-format=auto&output-quality=auto)
H&M Under Fire For Using Fake Models
![](https://media.fashionnetwork.com/m/23f1/117e/5eac/9eb3/74a0/cebc/7822/751a/dd4d/2554/2554.jpg)
H&M taps Love Stories for first ever lingerie collaboration
![](https://bloximages.chicago2.vip.townnews.com/thestar.com/content/tncms/assets/v3/editorial/6/92/692e1b1c-b0e7-5b6e-8b1c-db0a504bfca1/63e881651db95.image.jpg?crop=1028%2C1028%2C0%2C85)
H&M slammed for using ads with models' heads on 'virtual' bodies
How the Fashion Business Promotes Anorexia
![](https://www.bellazon.com/main/uploads/monthly_2022_09/D8A530C0-3DBA-4E5E-9BA7-A2E49A1988C8.jpeg.79ae45dcf9c5b8b2fc81ca0f31551c83.jpeg)
H&M lingerie models - MODEL ID [help] - Bellazon
![](https://image.isu.pub/200107191410-5478cf3e33a0f06ffa51f01fe844c6b6/jpg/page_1_thumb_large.jpg)
xrt hr xt by gregorcoush - Issuu
![](https://media-resize.adoreme.com/resize/1360/gallery/2023/11/60zy1expz_dianna-novelty-pink/full.jpeg?format=webp)
Dianna Novelty Pink Contour Balconette, 32A-38DD
![](http://ris.fashion.telegraph.co.uk/RichImageService.svc/imagecontent/1/TMG8937761/m/H_M_2076256a.jpg)
H&M confess to using computer generated models - Telegraph
![](https://d.ibtimes.co.uk/en/full/202034/hm.jpg?w=1600&h=1200&l=50&t=20&q=88&f=dc79f843f2920e31b992b9043ce83f78)
H&M Under Fire For Using Virtual Models
![](https://i.redd.it/9yzd4wveeeab1.jpg)
I'm an L at H&M : r/AliciaMccarvelSnark
Floral romance takes center stage. Featuring digitally printed lace cups and satin-covered wires, the Dianna contour balconette is romantic and
![](https://media-resize.adoreme.com/resize/1360/gallery/2023/11/60zy1d7qa_dianna-novelty-pink/full.jpeg)
Dianna Contour
![](https://s.yimg.com/ny/api/res/1.2/D8thPjpbOygSjKG5t_8TgA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MA--/https://s.yimg.com/os/401/2011/12/06/HMfakemodels_114947.jpg)
s.yimg.com/ny/api/res/1.2/D8thPjpbOygSjKG5t_8TgA