My Tinfoil Hat Theory re: lululemon's Sweat Collective Updates & How the Influential Marketing Landscape has Changed - AthletiKaty

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This week, @lululemon announced changes to their Sweat Collective program, here are my two cents on how/why this happened. (Note: I do not have any insider info, this is all my own personal train of thought.) Long story short the game has changed.

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