Triumph Motorcycles History: Rise, Fall & Revival of an Icon
![](https://knowledge.wharton.upenn.edu/wp-content/uploads/2014/05/triumph-motorcycles.jpg)
Triumph motorcycles were famously ridden by Steve McQueen, Elvis Presley & Allied Forces fighting World War I before falling off. How did it get back on track?
Triumph motorcycles have famously been ridden by Steve McQueen, Elvis Presley and Allied Forces fighting World War I. But by the early 2000s, it was the lowest-earning motorcycle brand in the U.S. How did it get back on track?
![](https://media.triumphmotorcycles.co.uk/image/upload/f_auto/q_auto/sitecoremedialibrary/media-library/images/central%20marketing%20team/for%20the%20ride/brand/120years/performance/120-years-performance-image-block-0-v2-1920x1080.jpg)
Triumph Motorcycles: The Rise, Fall and Revival of an Icon - Knowledge at Wharton, motorcycle triumph
![](https://media.triumphmotorcycles.co.uk/image/upload/f_auto/q_auto/sitecoremedialibrary/media-library/images/central%20marketing%20team/brand%20story/our%20motorcycles/tiger_02.jpg?h=869&w=671&la=en-US)
Our Story For the Ride
![](https://cdn.visordown.com/field/image/Triumph%20Thruxton%20RS%20Visordown%20Review%20%2842%29%20badge.jpg)
The story behind the Triumph logo
![](https://i.ytimg.com/vi/K0nYTAaWWC4/maxresdefault.jpg)
innovation For the Ride
![](https://media.triumphmotorcycles.co.uk/image/upload/f_auto/q_auto/sitecoremedialibrary/media-library/images/central%20marketing%20team/brand%20story/our%20motorcycles/7j9a3382-1065x810.jpg)
Our Story For the Ride
![](https://cdn.shopify.com/s/files/1/0762/7194/3984/files/triumph-tiger-t120.jpg?v=1700757585)
The Remarkable History of Triumph
![](https://cdnmedia.endeavorsuite.com/images/catalogs/23066/products/detail/a122bbec-76f4-46c1-a60b-44e7249e9edd.jpg)
Inventory from Triumph GO AZ Motorcycles in Peoria Peoria, AZ (623) 322-6700
![](https://www.motorcyclenews.com/wp-images/59734/trident-production.jpg)
30 years on: The story behind Triumph's rebirth
![](https://cdn.visordown.com/styles/amp_1200/s3/field/image/Triumph%20Bonneville%20teaser.jpg?itok=siS6wAvh)
Triumph classic Bonneville motorcycle family updated fo
![](https://lirp.cdn-website.com/072a18a0/dms3rep/multi/opt/2009-triumph-thruxton-900-grey-640w.jpg)
Triumph Motorcycles History - 1902 to Today
The Rise of Triumph continues!
The History Of The Hypersportsbike
![](https://media.triumphmotorcycles.co.uk/image/upload/f_auto/q_auto/sitecoremedialibrary/media-library/images/motorcycles/modern-classics/general%20classics/classics-genre-hero-1920x1080.jpg)
bonneville For the Ride
![](https://www.empire-cycle.com/imglib/promos/Triumph/2024/03%20March/tri_rur24mar_trident660f_1900x600_usen.jpg)
4triumph Promotions Us, Empire Cycle
![](https://media.triumphmotorcycles.co.uk/image/upload/f_auto/q_auto/sitecoremedialibrary/media-library/images/central%20marketing%20team/for%20the%20ride/brand/120years/innovation/120-years-passion-promo-955x537.jpg)
innovation For the Ride