How Hedi Slimane went from disappointment to success story in China: he earned Dior Homme and Saint Laurent millions, so can he do the same for Celine?

Chinese consumers were disappointed with his debut show for the brand, but now his creations are a hit among Chinese Gen Zers – so how did he do it, and what can we expect from him in future?
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Celine’s newly-appointed creative director, Hedi Slimane, caused an online uproar in China with his debut show — but not in a great way.

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