How Millennials and Gen Z Differ

What a difference a few years makes. It can change people and behaviors. According to our research into the purchasing behaviors of Gen Z and Millennials - Gen Z is realistic, focused on saving money, and wants brands to innovate constantly. On the other hand, millennials were optimistic, prepared to
What a difference a few years makes. It can change people and behaviors. According to our research into the purchasing behaviors of Gen Z and Millennials - Gen Z is realistic, focused on saving money, and wants brands to innovate constantly. On the other hand, millennials were optimistic, prepared to pay more for experiences, and devoted to their preferred businesses. But having the globe shut down for two years has given them and us new insight. Even so, there are still some aspects of their s

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