Beyond undies: How Tradie's founder Ben Goodfellow is breaking the
![](https://smallbusinessbigmarketing.com/wp-content/uploads/2023/03/SBBM-Featured-Image-New-Logo-530-%C3%97-460-px-1-1.png)
The Tradie Underwear brand (turning over $200M a year) has gone from protecting the family jewels to branching out into everything from energy drinks to skincare to watches and tools! Founder Ben Goodfellow explains why and how.
![](https://www.tradie.com/media/mageplaza/blog/post/s/c/screenshot_1.png)
How Did Tradie Underwear Become a Household Name? - Blog
![](https://images.theabcdn.com/i/38657749.png?size=small&)
Tradie Underwear Founder Ben Goodfellow On The Art Of Building Strong Brands
![](https://i.ytimg.com/vi/11FaAQcaibA/maxresdefault.jpg)
About Us
![](https://i.dailymail.co.uk/1s/2023/07/06/00/72897085-12268555-image-m-25_1688599517716.jpg)
![](https://smallbusinessbigmarketing.com/wp-content/uploads/2023/03/SBBM-Featured-Image-New-Logo-530-%C3%97-460-px-1-1-580x504.png)
Ben Goodfellow Archives - Small Business Big Marketing
![](https://www.bandt.com.au/information/litespeed/avatar/81ad3dd0733248cf8f00b4664f0b0455.jpg?ver=1710144947)
Honey Badger' Fronts Latest Tradie Underwear 'Aussie Fit' Campaign - B&T
![](https://www.dmarge.com/wp-content/uploads/2023/11/Stonemen-scaled-e1700457387179-960x960.jpeg)
15 Best Underwear For Men: Every Pair Tested For 6 Months
![](http://www.maynereport.com/images/2009/02/12-13WM9AVBV00.jpg)
The Mayne Report - The Mayne Report Rich List
![](https://megaphone.imgix.net/podcasts/e9b54230-aedd-11ec-81dd-779eadb2b777/image/BorderlineSalty_FinalCover.jpg?auto=format%2Ccompress&fit=crop&ixlib=rails-2.1.2&max-h=3000&max-w=3000&size=small&)
Tradie Underwear Founder Ben Goodfellow On The Art Of Building Strong Brands