How beauty dupes are taking over TikTok

As viral beauty products on platforms like TikTok sell out, dupes are beginning to gain some new eyeballs too.

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Home Bargains has really stepped up its beauty game… the dupes are unreal, my moisturiser costs £1.25 instead of £38

How Google Is Making It Easier to Find Dupes

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Full Face Using Viral TikTok Dupes 🤩 (drugstore vs high end makeup)

As beauty dupe culture gains ground, WH asks who's really profiting

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Drugstore dupes from TikTok you need right now

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