Reels, Shorts and TikTok: How do advertisers divide spend?, Advertising
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As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings — from performance to audience, maturity and trust.
![](https://try.commentsold.com/wp-content/uploads/2023/04/blog-hero-images-Audiences-Types-TikTok-IG-Reels-YT-Shorts-1-2x.jpg)
Knowing Your Audience With: Shorts, Instagram Reels
![](https://digiday.com/wp-content/uploads/sites/3/2022/02/social-platforms-money.png)
In the platforms' arms race for creators, Shorts splashes
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Chart: Shorts Is Already a Firm Favorite Among Advertisers
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Here is how much TikTok, Meta and other social platforms are
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Struggling to monetize on Reels, creators look to Shorts and
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$3,000 Worth Short-Form Video Ads Experiment - Creatopy
HM DL: September 30, 2022: Reels Marketing; Meta Call Ads; HM DL
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Shorts could steal TikTok's thunder with a better deal for
![](https://www.feedough.com/wp-content/uploads/2022/08/Instagram-reels-as-a-marketing-tool.png)
How To Use Instagram Reels As A Marketing Tool? – Feedough
![](https://the-media-leader.com/wp-content/uploads/2022/05/tiktok-creator-AdobeStock_487403475-750x502.jpg)
TikTok is 'mainly for comedy and humor', says Gen Z - The Media Leader
![](https://www.socialinsider.io/blog/content/images/2023/05/tiktok-vs-reels-vs-short-study.png)
TikTok vs Reels vs Shorts: Performance Data