Reels, Shorts and TikTok: How do advertisers divide spend?, Advertising

As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings — from performance to audience, maturity and trust.

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Here is how much TikTok, Meta and other social platforms are

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HM DL: September 30, 2022: Reels Marketing; Meta Call Ads; HM DL

Shorts could steal TikTok's thunder with a better deal for

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TikTok is 'mainly for comedy and humor', says Gen Z - The Media Leader

TikTok vs Reels vs Shorts: Performance Data