How do luxury brands get haute couture status? Only 17 fashion maisons – like Dior, Chanel and Armani Privé – are recognised as such for their US$150,000 bespoke gowns
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Enduring Value A Look Into The Beauty Backstage at The Chanel Fall-Winter 2021/2022 Haute Couture Show - V Magazine, chanel outfit for womens
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How do luxury brands get haute couture status? Only 17 fashion maisons – like Dior, Chanel and Armani Privé – are recognised as such for their US$150,000 bespoke gowns
![](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2021/11/16/c550c645-57db-422f-ba6f-2d1df9963efa_c5045c64.jpg?itok=YaBwGQ5X&v=1637056974)
How do luxury brands get haute couture status? Only 17 fashion maisons – like Dior, Chanel and Armani Privé – are recognised as such for their US$150,000 bespoke gowns
![](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/11/18/b46fe008-2b4b-4edd-bd7d-ebc9a5e4263f_4c3bc3f2.jpg)
How do luxury brands get haute couture status? Only 17 fashion maisons – like Dior, Chanel and Armani Privé – are recognised as such for their US$150,000 bespoke gowns
![](https://cdn.i-scmp.com/sites/default/files/styles/og_image_scmp_explainer/public/d8/images/canvas/2021/11/18/b1151325-0ed9-4446-ac46-717bb491dae0_c9301066.jpg?itok=XWgfsfb5&v=1637214677)
How do luxury brands get haute couture status? Only 17 fashion maisons – like Dior, Chanel and Armani Privé – are recognised as such for their US$150,000 bespoke gowns