How intimates brands are trying to succeed where Victoria's Secret's inclusive rebranding isn't

While Victoria’s Secret is still the No. 1 women’s underwear brand, in terms of market share, there’s undoubtedly much more room for competitors like Aerie, ThirdLove, Skims, Parade, Lively and more.

Victoria's Secret rebrands featuring diverse, inclusive message for new generation - ABC News

Victoria's Secret Models: The Most Iconic Angels As Brand Changes Direction

Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding

Can Victoria's Secret Win Women Back?

Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen

31 Best lingerie brands of 2024 & how to shop them

Victoria's Secret ditches wokeness over sexiness after sales drop

Victoria's Secret rebrands featuring diverse, inclusive message for new generation - Good Morning America

theqoo] VICTORIA'S SECRET WHO WENT BACK TO THE SEXY ROOTS

The Dilemma of “Woke” Rebranding: How Victoria's Secret Lost Its Magical Brand Worth, by Jared DeLuna, BrandValuer, Mar, 2024

Victoria's Secret Casts First Model With Down Syndrome In New Inclusive Campaign

Victoria's Secret is back — with an inclusive new vision, show and space - TheGrio

Goodbye Angels - Victoria's Secret is finally becoming inclusive by replacing its racy fashion shows with diverse spokeswomen that include Priyanka Chopra with plus-sized and transgender models. They will never pose in