How the athleisure trend is only just warming up

Racing ahead during Covid lockdowns, athleisure is a trend that has continued to sprint, with analysts predicting years of growth to come. New brands are expanding while big players are bolstering their athleisure offers to meet demand, but there are challenges to tackle. Experts tell Drapers how athleisurewear brands can win customers and stay fighting fit.

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How the athleisure trend is only just warming up

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