How to Choose Brand Colors Using Color Theory
![](https://vistaprint-creative-res.cloudinary.com/image/upload/f_auto,q_auto/content-marketing/article-images/CMT-1384-HowtoPickBrandColors-Tile006_en-us.png)
Learn how to pick colors for your brand with VistaPrint and create inspirational logos. This article provides tips through an introduction to color theory, wheel, and other aspects of coloring for branding purposes.
![](https://www.cosmetic-boxes.com/wp-content/uploads/2-colors-nail-polish-packaging-boxes-wholesale.jpg)
Colors and product information, Colors
![](https://res.cloudinary.com/vistaprint/image/upload/c_fill,g_auto,w_396,h_396,dpr_2/f_auto,q_auto/v1675880348/ideas-and-advice-prod/en-ca/CMT-1060-CreateBrandStyleGuide_Marquee_UK.png?_i=AA)
How to Choose Brand Colors Using Color Theory
![](https://res.cloudinary.com/vistaprint/image/upload/c_fill,g_auto,w_396,h_396,dpr_2/f_auto,q_auto/v1675880347/ideas-and-advice-prod/en-ca/CMT-1385-ColorPsych-Marquee_en-us.png?_i=AA)
How to Choose Brand Colors Using Color Theory
![](https://vistaprint-creative-res.cloudinary.com/image/upload/f_auto,q_auto/content-marketing/article-images/CMT-1384-HowtoPickBrandColors-Tile002_en-us.png)
How to Choose Brand Colors Using Color Theory
![](https://www.oregonmetro.gov/sites/default/files/styles/content_overlay/public/2022/06/08/22070%20MetroPaint_Can_Lids_all-colors_1125x1524px_color_corrected.png?itok=t9FnUA0U)
Colors and product information, Colors
![](https://www.vistaprint.co.nz/hub/wp-content/uploads/sites/10/2020/08/Img-85-1024x1024.jpeg)
Achieve brand consistency online and offline · Vistaprint NZ
![](https://vistaprint-creative-res.cloudinary.com/image/upload/f_auto,q_auto/content-marketing/article-images/CMT-1384-HowtoPickBrandColors-Tile004_en-us.png)
How to Choose Brand Colors Using Color Theory
![](https://www.oregonmetro.gov/sites/default/files/styles/slideshow_compact/public/2022/12/12/No-signal-word-cleaner-web.jpg?itok=pgymOtO5)
Colors and product information, Colors
![](https://res.cloudinary.com/vistaprint/images/f_auto,q_auto/v1675880351/ideas-and-advice-prod/en-ca/color-info-marquee-2x/color-info-marquee-2x.jpg?_i=AA)
How Small Businesses Use Colors in Marketing
![](http://www.vistaprint.co.nz/hub/wp-content/uploads/sites/10/2020/08/Img-61-scaled.jpeg)
How to Write Your Business Pitch eBook · Vistaprint NZ
![](https://res.cloudinary.com/vistaprint/images/f_auto,q_auto/v1689600493/ideas-and-advice-prod/blogadmin/Pink-Logos-3/Pink-Logos-3.png?_i=AA)
Barbiecore branding and the rise of hot pink