Hudson's Bay Co. Launches Strategic Rebranding Amid Privatization

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Canada’s oldest retailer is shifting gears as the company prepares to go private.

Reintroducing The Bay—a new era for Canada's oldest brand: the case study

Hudson's Bay Co. Launches Strategic Rebranding Amid Privatization

Reintroducing The Bay—a new era for Canada's oldest brand: the case study

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