ITC to acquire DTC snack brand Yoga Bar
$ 8.50
In stock
4.6
(339)
![](https://images.yourstory.com/cs/2/3fb20ae02dc911e9af58c17e6cc3d915/Image9ejj-1649699904639.jpg?width=3840&q=75)
ITC has signed a binding term sheet to acquire 100% shares of Sproutlife Foods, which owns Yoga Bar, over three to four years. The company hopes to strengthen its presence in the 'healthy foods' space with this acquisition.
![](https://images.yourstory.com/cs/2/f3638ff0dcc111ec93bca187955479ef/Imagemb96-1709186095964.jpg?fm=auto&ar=2:1&mode=crop&crop=faces)
HerStory Direct to consumer
![](https://images.yourstory.com/cs/5/803961002d6d11e9aa979329348d4c3e/Take2-1598451468161.png)
SocialStory
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EnterpriseStory
![](https://images.yourstory.com/cs/images/companies/YogaBar-1596464090584.png)
ITC to acquire DTC snack brand Yoga Bar
![](https://images.yourstory.com/cs/2/e641e900925711e9926177f451727da9/shutterstock1428366374-1585984761334.png)
SocialStory
![](https://images.yourstory.com/cs/2/d72b5ef09db411ebb4167b901dac470c/Image2mrz-1636635652276.jpg)
HerStory Yoga Bar
![](https://images.yourstory.com/cs/4/211ccaf00e6d11e997fe8f165dce9bb1/DtKeK35XcAAZzEq-1624204800557.jpg?fm=auto&ar=2:1&mode=crop&crop=faces&blur=50)
YourStory
![](https://images.yourstory.com/cs/2/2eca4f103f1e11e99bb2f1d3f44fb336/3-1698854970943.png?fm=auto&ar=2:1&mode=crop&crop=faces)
HerStory Direct to consumer
![](https://images.yourstory.com/cs/2/e641e900925711e9926177f451727da9/coronathumbnail-1584368413153-1585223992758.png)
SocialStory