IVY Park Retail Launch, Case Study

For the 2020 in-store launch of the IVY Park collection – Beyonce’s gender-neutral clothing line – adidas wanted to bring the collection to life in style. 

Absolutely No One Showed Up to Wait in Line at Beyoncé's Ivy Park

ivy-park The Business of Fashion

Adidas - Ivy Park - Roundhouse Agency

adidas And Beyoncé Launch The adidas x IVY PARK Collection

adidas And Beyoncé Launch The adidas x IVY PARK Collection

Absolutely No One Showed Up to Wait in Line at Beyoncé's Ivy Park

Ivy Park: Regeneration by Carly Ryan - Issuu

Beyoncé's Clothing Line With Adidas Suffers From Weak Sales - WSJ

adidas x IVY PARK - THE INTERNATIONAL FUSION CORPORATION

ADIDAS: IVY PARK LAUNCH - Kamp Grizzly