Industry verdict: Tesco was right to ditch Value range
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This week Tesco unveiled the Everyday Value range to replace its 20-year-old Value sub-brand. We asked retail and branding experts what they made of the decision.
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2bn wiped off Tesco's value as profit overstating scandal sends shares sliding – as it happened, Eurozone crisis
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Industry verdict: Tesco was right to ditch Value range
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Tesco gives ready meals multimillion-pound revamp
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2bn wiped off Tesco's value as profit overstating scandal sends shares sliding – as it happened, Eurozone crisis
![](https://dmrqkbkq8el9i.cloudfront.net/Pictures/480x270/0/8/3/316083_tescoextra_921873.jpg)
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Tesco - Wikipedia