How Gymshark Used Influencers to Become a $1.3 Billion Brand, by Hannah Ellen

Gymshark is an online sports apparel brand that is valued at $1.3 billion. It was started by Ben Francis in 2012 and it has become one of the top sports apparel brands in just seven years.

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How Gymshark Leveraged Influencer Marketing to Become a $500m

Gymshark's brand strategy: the influencer marketing playbook — Scale Up Collective - Go-to-market for challenger brands

Hannah Ellen – Medium

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Gymshark's Marketing Strategy Is Encouraging Teenagers to Use Steroids, by Daniel Hopper

How Gymshark Used Influencers to Become a $1.3 Billion Brand