JD Williams names Marie Helvin as face of new lingerie range
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MARIE HELVIN MODELS NEW LINGERIE RANGE
Retailer JD Williams has announced sixty two year old supermodel Marie Helvin as the face of its new lingerie range by Aliza Reger. Always Aliza is the first lingerie collection specifically designed
![](https://i.dailymail.co.uk/1s/2024/03/04/17/82022971-13155729-image-a-15_1709575068294.jpg)
Marie Helvin reveals her secrets to being body positive at 71 as she sets pulses racing in daring lingerie shoot
![](https://img.huffingtonpost.com/asset/5d016e64210000a718e99f65.jpeg?ops=scalefit_630_400_noupscale&format=webp)
Lingerie Brand JD Williams Launches #WereAllAngels Campaign As A Protest To Victoria's Secret Body Stereotypes
![](https://c8.alamy.com/comp/G8MKW7/former-vogue-cover-girl-marie-helvin-62-on-the-catwalk-at-the-fifty-G8MKW7.jpg)
Vogue cover hi-res stock photography and images - Alamy
![](https://hips.hearstapps.com/goodhousekeeping-uk/main/embedded/25340/marie-helvin.jpg?crop=1xw:1.0xh;center,top&resize=100:*)
62-year-old model Marie Helvin is the face of JD Williams
![](https://i2-prod.mirror.co.uk/incoming/article27399307.ece/ALTERNATES/n310p/1_JS271196424.jpg)
Former model Marie Helvin, 69, says she's so broke she may have to
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Marie Helvin at 62: This is my last-ever lingerie shoot
![](https://hips.hearstapps.com/hmg-prod/images/tilda-swinton-feather-outfit-65e06e5844e57.jpg?crop=0.522xw:0.348xh;0.235xw,0.0522xh&resize=360:*)
62-year-old model Marie Helvin is the face of JD Williams
![](https://img.lostbird.vn/600x-/2018/09/12/389008/carol-alt-at-love-gilda-premiere-at-tribeca-film-festival-in-new-york-04-18-2018-12.jpg)
Không cần 'trẻ mãi không già' mà chỉ cần bí quyết để 'già rồi vẫn khiến bọn trẻ xách dép chạy theo
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Marie Helvin has modelled lingerie at 71. Is that groundbreaking?
![](https://img.huffingtonpost.com/asset/5d016e642100009518e99f63.jpeg?ops=scalefit_630_400_noupscale&format=webp)
Lingerie Brand JD Williams Launches #WereAllAngels Campaign As A Protest To Victoria's Secret Body Stereotypes
![](https://img.huffingtonpost.com/asset/5d016e5f2500004e12def4b9.jpeg?ops=1778_1000)
Lingerie Brand JD Williams Launches #WereAllAngels Campaign As A Protest To Victoria's Secret Body Stereotypes
![](https://hips.hearstapps.com/hmg-prod/images/gettyimages-1248924472-641aed249a11a.png)
Marie Helvin, 71, is the face of Bluebella's lingerie campaign
![](https://i2-prod.mirror.co.uk/incoming/article31913314.ece/ALTERNATES/s615b/0_Jerry-Hall.jpg)
Supermodel Maria Helvin stuns as she proves women in their 70s can look good in underwear - Mirror Online