Brand identity structure (Aaker & Joachimsthaler (2000). From Figure 1
![](https://www.researchgate.net/publication/305394430/figure/fig1/AS:385284723232769@1468870444548/Brand-identity-structure-Aaker-Joachimsthaler-2000-From-Figure-1-we-can-see-that.png)
Brand Architecture - Aaker's Model, PDF, Brand
![](https://www.researchgate.net/publication/261626449/figure/fig2/AS:339968074502177@1458066113628/A-Conceptual-Framework.png)
A Conceptual Framework Download Scientific Diagram
![](https://d3i71xaburhd42.cloudfront.net/de0d8f86ad63acb8a498dbb311469d51a3ba38e7/3-Table3-1.png)
Brand Image Formation
![](https://image.slidesharecdn.com/b2cba510-7f7a-455a-a888-5cb7a569d573-161214023945/85/research-on-brand-positioning-strategy-and-brand-awarenesstamanna-rahman-30-320.jpg?cb=1668139958)
Research on Brand Positioning Strategy and Brand Awareness-Tamanna Rahman
![](https://i1.rgstatic.net/ii/profile.image/1107387872231425-1641033251738_Q64/Masoud-Abyar.jpg)
PDF) The Effect of Brand DNA on the Interactive Marketing: Perspective of Junior Lecturers from the Faculty of Economics of a Catholic University
![](https://www.researchgate.net/publication/299963776/figure/fig1/AS:351631541190659@1460846900268/The-Internal-corporate-brand-building-process-A-conceptual-frame-work_Q320.jpg)
Brand building on the web (Aaker and Joachimsthaler, 2000, p. 237)
![](https://ars.els-cdn.com/content/image/1-s2.0-S0148296308001574-gr1.jpg)
Towards an identity-based brand equity model - ScienceDirect
![](https://i1.rgstatic.net/ii/profile.image/11431281223115943-1707553741111_Q64/M-Bonillo.jpg)
PDF) The Effect of Brand DNA on the Interactive Marketing: Perspective of Junior Lecturers from the Faculty of Economics of a Catholic University
![](https://0.academia-photos.com/attachment_thumbnails/32424571/mini_magick20190421-7123-1b6tmes.png?1555893118)
PDF) Brand Identity Development and the Role of Marketing Communications: Brand Experts' View