How K-pop group NewJeans became an overnight fashion favorite
![](https://media.cnn.com/api/v1/images/stellar/prod/230406084639-01-new-jeans-fashion-group.jpg?q=w_2000,c_fill)
The all-girl act, which formed last year, was recently signed by Levi’s and appointed Seoul Fashion Week ambassadors, while the band’s members have contracts with Chanel, Gucci, Louis Vuitton and Burberry.
![](https://assets.vogue.in/photos/5ebcf346d51c977674ef6894/16:9/w_1280,c_limit/LEAD-BLACKPINK-Vogue-12may20-PR.jpg)
NewJeans: How a K-pop group became an overnight fashion favorite
![](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/01/13/b2087396-f873-4dfa-a897-4256b6e02b3d_6ceba12a.jpg)
How K-pop rookies NewJeans became a luxury fashion fixture
![](https://upload.wikimedia.org/wikipedia/commons/thumb/4/49/NewJeans_X_OLENS_2.jpg/220px-NewJeans_X_OLENS_2.jpg)
ניו-ג'ינס – ויקיפדיה
![](https://www.beatcurry.com/wp-content/uploads/2023/07/Article-01-Newjeans.jpg)
NewJeans: The Newest K-Pop Sensation With Retro Vibes and Youthful
![](https://kpoppie.com/wp-content/uploads/2024/03/woo-600-480x267.jpg)
NewJeans Are an Overnight Fashion Favourite
![](https://d.ibtimes.com/en/full/4493803/red-velvet-x-blackpink-x-itzy.jpg?w=1600&h=900&q=88&f=2ea91f19513b0ab1f6defc6a18f78dbf)
NewJeans: How a K-pop group became an overnight fashion favorite
![](https://assets.vogue.in/photos/65718892946016eb6c5b5422/4:3/w_992,h_744,c_limit/GettyImages-1484326103.jpg)
K-pop fashion stars—from Blackpink to New Jeans
![](https://b.thumbs.redditmedia.com/ipV0vVr9yEeAGYpU7tt6HpSTo40xUSdN4_dlGkOqbgo.jpg)
230408 How K-pop group NewJeans became an overnight fashion
![](https://cdnph.upi.com/sv/ph/og/upi/1311688668480/2023/1/66c1b3dc5001cbad775ea70373737fcd/v1.5/NewJeans-transform-into-Powerpuff-Girls-in-New-Jeans-music-video.jpg)
NewJeans: How a K-pop group became an overnight fashion favorite