Kim Kardashian, the NBA, and the era of influencer-led sports
After Kim Kardashian's Skims teamed up with the NBA and WNBA, SportsPro explains why sports properties are welcoming influencer-owned brands with open arms.
Sinéad Cassidy on LinkedIn: Kim Kardashian, the NBA, and the era of influencer-led sports sponsorships…
NBA Gets Into Business With Kim Kardashian
Kim Kardashian Sports Metallic Bikini, 80's Inspired Makeup
Kim Kardashian : sa collaboration improbable avec la NBA
Kim Kardashian lands sponsorship deal with NBA, WNBA, USA Basketball
Sports and Fashion Won Big Together This Year - The New York Times
2023 in review: 25 stories that shaped the sporting year - SportsPro
SKIMS Named the Official Underwear Partner of the NBA
Kim Kardashian's SEC fine: Why she has to pay for posting a weird crypto ad.
US sports teams sponsorship revenue hits record US$6.7bn in 2023, says study- SportsPro