How Kmart ate Target: a story of retail cannibalism

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If you can’t really tell the difference between Target and Kmart, you’re not alone.

July, 2016, T2 2016 MPK732 MARKETING MANAGEMENT (CLUSTER A)

July, 2016, T2 2016 MPK732 MARKETING MANAGEMENT (CLUSTER A)

How Kmart ate Target: a story of retail cannibalism

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How Kmart ate Target: a story of retail cannibalism

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July, 2016, T2 2016 MPK732 MARKETING MANAGEMENT (CLUSTER A)