Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire

Buying knockoff goods may carry a stigma for some consumers, but not Gen Zers. They are not only unbothered buying duplicates (AKA dupes) of brand-name goods, they have begun celebrating knockoffs on social media.

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RetailWire

Melissa Minkow on LinkedIn: Lulu who? A cult brand takes on the booming culture of 'dupes', CNN…

Melissa Minkow on LinkedIn: Lulu who? A cult brand takes on the booming culture of 'dupes', CNN…

Y'all, Kmart makes pretty spot-on lululemon dupes (details in comments) : r/AusFemaleFashion

RetailWire