How jeans giant Levi Strauss got its mojo back
![](https://ichef.bbci.co.uk/news/480/cpsprodpb/179D8/production/_97682769_levi-strauss.jpg.webp)
The US clothing firm is now enjoying five years of profit growth as it recovers from past woes.
![](https://i0.wp.com/scng-dash.digitalfirstmedia.com/wp-content/uploads/2018/05/patent-drawing.jpg)
Levi's jeans: How they started, how they're made and how they've
![](https://startuplatte.com/wp-content/uploads/2018/02/levis01.png)
牛仔布也可以高科技!看Levi's 如何與Google 聯手,打造可以接電話、看時間的「智慧夾克」!
Dennis Hagendijk on LinkedIn: How jeans giant Levi Strauss got its mojo back
![](https://cdn.rt.emap.com/wp-content/uploads/sites/2/2019/03/23023849/levis-cropped-1.jpg)
Levi's: the making of a $6bn brand
![](https://ichef.bbci.co.uk/news/1024/branded_news/731F/production/_98017492_00b687d5-3330-4fc9-a0f3-1779cd3e70bc.jpg)
The man who built a drinks empire twice
![](https://i.guim.co.uk/img/media/7dde016c4f056e9097d892eaa76e712df67a7afa/0_0_1800_1080/master/1800.jpg?width=1200&height=900&quality=85&auto=format&fit=crop&s=72e81df648b7e3e85df991c4c17f934e)
Made by white labor': the vintage Levi's that point to America's
501® Levi's® Original Jeans - Blue
![](http://levistrauss.com/wp-content/uploads/2017/02/LevisBagPhoenixPurchaseChristmas1971BrendaSilvermanDonation.jpg)
From the Archives: Jordans, Jeans and Other Cool Things - Levi
![](https://assets.isu.pub/document-structure/230318004446-f651e9b4b8db0cd7d4f3a5a50b3aa246/v1/5f09810d02801b26b2b1b2a3328d62f5.jpeg)
PSA Magazine: 2023 March #015 by PSA Magazine - Issuu
How jeans giant Levi Strauss got its mojo back - Asaase Radio
![](https://ichef.bbci.co.uk/news/480/cpsprodpb/E178/production/_98102775_food-man.jpg.webp)
I quit Google and launched a business with my mum
![](http://news.bbcimg.co.uk/media/images/73365000/jpg/_73365189_73359272.jpg)
Russell Hotten Archive