In Conversation with Lively Founder Michelle Cordeiro Grant – Vitruvi
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![](http://vitruvi.com/cdn/shop/articles/Michelle_Lively_SergioVPhotography_02.jpg?v=1631036074)
When Michelle Cordeiro Grant thought about the lingerie industry—really thought about it—she came to a realization that was hard to shake: items of clothing traditionally only worn by women were being monopolized and created by men.
![](https://cdn.shopify.com/s/files/1/0691/6757/files/Michelle_Lively_SergioVPhotography_01_2048x2048.jpg?v=1631036154)
In Conversation with Lively Founder Michelle Cordeiro Grant – Vitruvi
![](http://vitruvi.com/cdn/shop/articles/Michelle_Lively_SergioVPhotography_02.jpg?v=1631036074)
In Conversation with Lively Founder Michelle Cordeiro Grant – Vitruvi
![](https://cdn.shopify.com/s/files/1/0691/6757/files/Michelle_Lively_SergioVPhotography_04_2048x2048.jpg?v=1631036180)
In Conversation with Lively Founder Michelle Cordeiro Grant – Vitruvi