Lululemon: Expanding their Target Market?

When you think of the fitness brand, Lululemon, images of young fit women flash before your eyes. The brand is often characterized by the "Lululemon Moms;"  upper middle class stay-at-home moms who are able to afford the high price of the lulu brand, and who spend their days adorned in the tight fitting yoga gear.…

Lululemon Raises Store-Building Target for 2021

Lululemon case study: A retail experience built around yoga

Lululemon: Expanding their Target Market?

Lululemon expansion into shoes and men's athleticwear is driving growth

Lululemon Digital Marketing Strategy

Lululemon Founder Blasts Company's Push Towards Diversity

How Lululemon Increased Its Brand Value by 40% in 2020

Lululemon: Executing On Its Growth Strategy (NASDAQ:LULU)

What's Next for Lululemon?