Wilson created the name 'Lululemon' because he thinks Japanese people can't say the letter 'L.

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How Was Lululemon Named International Society of Precision

History Lululemon was founded in 1998 by Chip Wilson in Vancouver, with its first standalone store opening in November Wilson created the name to have many L's so that it would sound

Worshiping a brand and organizing tags like collectible cards : r/Anticonsumption