Why Peloton and Lululemon partnered with each other

Peloton has been struggling for paying subscribers and its apparel ambitions need a lift, while Lululemon's prior bet to crack the exercise market was still dragging on its bottom line.

Lululemon, Peloton enter into 5-year partnership

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Lululemon strikes five-year partnership with Peloton for content

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lululemon and Peloton Announce Five-Year Strategic Global

Peloton continue their big year with a new apparel partnership

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lululemon and Peloton Announce Five-Year Strategic Global

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Peloton partners with Lululemon as stock surges

Peloton Stock Price Jumps 12% After Announcing Lululemon Partnership

lululemon and Peloton Announce Five-Year Strategic Global