H&M Talks 'Color Story,' Sustainability and Rentals
H&M aims to be climate positive by 2040.
H&M aims to be climate positive by 2040.
![](https://hmgroup.com/wp-content/uploads/2023/03/Other-stories-recycled-sterling-silver.jpg)
Sustainability Reporting - H&M Group
![](https://hmgroup.com/wp-content/uploads/2023/03/HM-HOME-Christmas-Rental-service.jpg)
Sustainability Reporting - H&M Group
H&M Pivots to Big Data to Spot Next Big Fast-Fashion Trends - WSJ
![](https://sourcingjournal.com/wp-content/uploads/2024/01/hkrita1.jpg?w=910&h=511&crop=1)
How a HK Research Institute Plans to Be the 'Davos' of Sustainability
![](https://tomandlorenzo.com/wp-content/uploads/2021/04/HM-Color-Story-Collection-Fashion-Trends-Style-4521-Tom-Lorenzo-Site-21.jpg)
H&M's Color Story Collection - Tom + Lorenzo
![](https://hmfoundation.com/wp-content/uploads/2022/04/Medium_Screen-HM-Foundation-Brand-images-3.jpeg)
Narrative Change
![](https://mma.prnewswire.com/media/1493826/Color_Story_Collection.jpg?p=facebook)
H&M's Color Story Collection Puts A Contemporary, Sustainable
![](https://www2.hm.com/content/dam/sustainability-site/lets-clean-up/9501-CPD-39_16x9-lets-clean-up.jpg)
Let's clean up, Environmental actions
![](http://www.agood.com/cdn/shop/articles/Helena_Helmersson_2b185ad6-898c-4c5c-a8d6-275a82ff1db1.jpg?v=1680516654)
Helena Helmersson on Retail Changes
![](https://en.vogue.me/wp-content/uploads/2022/12/hm-featured.jpg)
Exclusive: H&M's New Futuristic Clothing Line Takes You Into a
H&M Talks 'Color Story,' Sustainability and Rentals
![](https://static.independent.co.uk/s3fs-public/thumbnails/image/2019/12/02/11/gettyimages-939293162.jpg)
H&M launches clothes rental programme for shoppers in Sweden
![](https://tomandlorenzo.com/wp-content/uploads/2021/04/HM-Color-Story-Collection-Fashion-Trends-Style-4521-Tom-Lorenzo-Site-22.jpg)
H&M's Color Story Collection - Tom + Lorenzo
![](https://www.goodhomesmagazine.com/wp-content/uploads/2019/10/guilleaume-HM.jpg)
Q&A with H&M Home Concept Designer Guillaume Vaillant - Goodhomes
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It's Not Necessarily What You Think of When You Think of