Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77
![](https://s3files.core77.com/blog/images/2012/04/Icebreaker-merino_landscape.jpg)
Launched in 1994, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997. Icebreaker merino clothing for the outdoors
![](https://s3files.core77.com/blog/images/2012/04/Icebreaker-Branch_Creek_sign.jpg)
Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77
![](https://s3files.core77.com/blog/images/2012/04/Icebreaker-Glenmore_2.jpg)
Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77
![](https://s3files.core77.com/blog/images/2012/04/Icebreaker-SS12-lifestyle.jpg)
Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77
![](https://i.pinimg.com/736x/a9/2e/97/a92e97a4afba0b11674e36cd3614533b.jpg)
Pin by Liz Song on animals. Snow lion, Animals, Christmas lettering
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Icebreaker (@icebreakernz) on Instagram: “Our home. The Merino Stations spanning more than 4 million acres of Ne…
![](https://s3files.core77.com/blog/images/2012/04/Icebreaker-Factory.jpg)
Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77
![](https://s3files.core77.com/blog/images/2012/04/Icebreaker-SS12-lifestyle-running1.jpg)
Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77
![](https://s3files.core77.com/blog/images/2012/04/Icebreaker-Woolforspinning.jpg)
Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77
![](https://i.pinimg.com/originals/a7/62/13/a76213feb5362057ae3a91bc1dd41411.jpg)
merino Case study, Icebreaker, Digital fabrication
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Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77
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Pin by Liz Song on animals. Snow lion, Animals, Christmas lettering
![](http://img.youtube.com/vi/XFWecIJ_30Q/0.jpg)
ICEBREAKER MERINO: Reinventing Wool As a Performance Fiber
![](https://s3files.core77.com/blog/images/2012/04/Icebreaker-Glenmore_11.jpg)
Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77