Why 4 Montreal Finance Bros Left Cushy Jobs To Solve The Issue Of Terrible Men's Underwear - MTL Blog

Holed up in a Mont-Tremblant cabin in June 2020, four life-long best friends from Montreal set out to come up with their big entrepreneurial idea — the idea that would justify leaving cushy jobs in the finance industry to start their own business. Three days and over 100 ideas later, they emerged with the problem they wanted to solve: terrible men's underwear.

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