More “WTFashion?” Ads from Delineator: Bust Confiners (1900s) to Brassieres (1920s)
As discussed in the wonderful book Uplift, for centuries the breasts were supported from below, by a corset which pushed them up. In the mid-twenties the uplift brassiere was invented, which supported the breasts from the shoulder (with the combination of bra straps and an elastic band below the breasts.) But until the modern brassiere…
Siegel-Cooper catalog ad for brassier brassiere bra 1912
Edwardian fashions
Gossard Bust Confiners ad images 1912
Vintage patterns, witness2fashion
Uplift” Changes Brassieres: 1917 to 1929 (Part 1)
Tricks of the Costumer's Trade
From Curved to Straight and Back Again: Corsets 1917 to 1929
Garters, Flappers, Rolled Stockings, and Other Stocking Stories
Changing the Foundations of Fashion: 1929 to 1934
The Rapidly Changing Corseted Shape: Part 3, 1912 to 1914
bust-flattening corselette DeBevoise 1925