How Tower Moved to a Subscription-based Model and Grew Revenue by
![](https://images.prismic.io/paddle/6311338f-3b1b-4d55-be1b-ea662b08b34c_tower-homepage.jpeg?auto=compress%2Cformat&fit=max&w=1920)
Tower launched a subscription-based model effortlessly with Paddle achieving 96% YoY revenue growth and expanding its customer base to include enterprises.
![](https://images.prismic.io/paddle/963cb84c-8868-4b79-8fa9-4aba51ce0bcc_paddle-billing-x-eversql.png?auto=compress%2Cformat&rect=0%2C0%2C1200%2C628&w=1080&fit=max)
Customer Stories
Customer Stories
![](https://www.paddle.com/images/icon-prod-billing-contained-s.png)
How Tower Moved to a Subscription-based Model and Grew Revenue by 96% YoY
![](https://www.paddle.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fpromo-mor.fc59d99f.jpg&w=1920&q=75)
Customer Stories
![](https://images.prismic.io/paddle/55d93a29-444f-4111-b11f-050ba2c0180d_abstract-paddle-star.png?auto=format,compress)
How to optimize checkout flow to increase conversions
How Tower Moved to a Subscription-based Model and Grew Revenue by 96% YoY
![](https://images.prismic.io/paddle/d4f63cb5-489e-4eab-b30f-789a10b92478_hubstaff-value-matrix.jpg?auto=format,compress)
An introduction to product segmentation strategy: Definition & examples
![](https://images.prismic.io/paddle/566333c2-d2b0-4d1b-930d-7d1c25fe401b_platform-reports-full-1.png?auto=format,compress)
Understanding B2B sales: Tips and strategies for successful B2B selling
![](https://images.prismic.io/paddle/9ac7809f-2d87-46eb-9e4a-dd95f51034b8_checkout_hero.png?auto=format,compress)
How to optimize checkout flow to increase conversions
![](https://images.prismic.io/paddle/f93b3ccb-661b-4754-92a8-a698f2775c3c_price-intelligently-x-pura.webp?auto=compress%2Cformat&rect=0%2C0%2C2400%2C1255&w=1080&fit=max)
Customer Stories
Customer Stories
![](https://images.prismic.io/paddle/daaddb5d-3a7c-412d-bce4-936c91a0c8e3_Illustration_Generic_InvisibleBarriers_bg.jpg?auto=format,compress)
An introduction to product segmentation strategy: Definition & examples