Under Armour launches brand with NBA star Steph Curry to rival

Under Armour announced Monday the launch of the Curry Brand with NBA star Stephen Curry, in a bid to reach younger consumers and compete with Nike and its Jordan Brand.
This is additional taxonomy that helps us with analytics

Stephen Curry And Under Armour Launch Jordan Brand Rival, Curry

Stephen Curry Enjoys Explosive Game in Curry 11 'Domaine' - Sports

Stephen Curry could make up to one billion dollars from new Under

Stephen Curry launches Curry Brand with Under Armour

Stephen Curry launches Curry Brand with Under Armour

Under Armour - Wikipedia

Stephen Curry launches Curry Brand with Under Armour

Under Armour Stephen Curry 3 Launch Event San Francisco

Is Steph Curry Helping Under Armour's Basketball Biz Rival Nike's?

Warriors: Curry Brand signs Kings guard Fox as first signature athlete

Under Armour launches brand with NBA star Steph Curry to rival