With His New LVMH Deal, Virgil Abloh Protected His Biggest Asset. Here's How.
![](https://img.buzzfeed.com/buzzfeed-static/complex/images/p0hcdj4tvuceqxxquzxe/virgil-abloh-lvmh-off-white-deal-explained.jpg?output-format=jpg&output-quality=auto)
LVMH recently acquired a majority stake in Virgil Abloh’s Off-White. Here’s what this means for the future of the brand & Virgil’s biggest asset, his name.
LVMH recently acquired a majority stake in Virgil Abloh’s Off-White. Here’s what this means for the future of the brand & Virgil’s biggest asset, his name.
![](https://eu.louisvuitton.com/images/is/image/lv/1/PP_VP_L/louis-vuitton-1-1-clear-millionaires-sunglasses-s00-sunglasses--Z1358E_PM1_Closeup%20view.jpg)
Quick delivery Louis Vuitton Millionaire Limited At Mengotti
![](https://fashionista.com/.image/t_share/MTgyNTYzNjIxNDkzMDI0MTA1/virgil-abloh-lvmh-off-white-deal.jpg)
LVMH Acquires Majority Stake in Off-White - Fashionista
![](https://bloximages.chicago2.vip.townnews.com/thestar.com/content/tncms/assets/v3/editorial/b/96/b9615788-ac23-5510-a900-97746512d53f/63db69b2ddf0e.image.jpg?resize=1200%2C800)
From Kanye to A$AP Rocky: Here are 7 iconic hip hop album covers
![](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F6%2Ffiles%2F2021%2F07%2Foff-white-virgil-abloh-lvmh-acquisition-majority-stake-info-1.jpg?cbr=1&q=90)
LVMH Acquires 60% of Virgil Abloh's Off-White™
![](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F6%2Ffiles%2F2021%2F07%2Foff-white-virgil-abloh-lvmh-acquisition-majority-stake-info-0.jpg?w=960&cbr=1&q=90&fit=max)
LVMH Acquires 60% of Virgil Abloh's Off-White™
![](https://static1.straitstimes.com.sg/s3fs-public/styles/large30x20/public/articles/2021/07/22/ak_va_220721_0.jpg?VersionId=Ej.4hlCC6rhJmbQkBuEk0C8o6KyaJBgJ)
Star black designer Virgil Abloh gets bigger role at LVMH
![](https://media.wonderlandmagazine.com/uploads/2022/06/22-min.jpg)
A fun and fashionable brand virgil abloh paper plane
![](https://static01.nyt.com/images/2021/11/30/fashion/30OFFWHITE-SCENE-2/30OFFWHITE-SCENE-2-superJumbo.jpg)
Guarantee Pay secureOff-White stores across the globe are filled
Bargain Mast Drake has new Virgil Abloh tattoo to honor late