Uncovering The Expansion Strategies Of Chinese Fashion Brand: a
Chinese New Apparel Brand - StyleWe StyleWe publicity picture US, June 26, 2023/EINPresswire.com/ -- Founded by Xingjian Yang in 2015, StyleWe is a fashion e-commerce platform that brings independent designers to the world. Yang is a serial entrepreneur in cross-border e-commerce and had previously ventured into the domestic wedding dress market, successfully selling wedding dresses overseas. Yang's business was undoubtedly successful, but he began to seek new challenges. One day, while
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PDF) Luxury retailers' entry and expansion strategies in China
How global fashion brands can win in China