Why Lululemon And Other Apparel Brands Entering Tennis Shifts The Sponsorship Landscape

To attract more consumers, companies that haven’t before sponsored tennis players—or crafted tennis apparel—have spent the last few years entering the tennis world.

Lululemon's Love of Tennis Comes to Life This Month

Lululemon Launches Men's Footwear For Running And Active Lifestyles

Grand Slam Tennis Tours on LinkedIn: Champions Crowned In 47th Annual Milwaukee Tennis Classic

Lululemon Signs Leylah Fernandez, Plans Tennis-Specific Apparel

Trends in Sportswear - Fibre2Fashion

Lululemon's strategy: when a challenger threatens the big players

Retail Insider the magazine Issue four by retailinsider - Issuu

Jason Maglantay on LinkedIn: #womenssports

Jason Maglantay on LinkedIn: The line up of guests is UNMATCHED Game, Set, Equity National Bank…

Grand Slam Tennis Tours

Eugenio Kettelsen on LinkedIn: plans to make its own hydrogen to power vehicles

Eugenio Kettelsen on LinkedIn: plans to make its own hydrogen to power vehicles

Topnotch Management

Case Study, How Lululemon Built Athleisure's Leading Brand